Steven Schwartzman

Manager, Marketing Procurement
Sony Pictures Entertainment

Check out the incredible speaker line-up to see who will be joining Steven.

Download The Latest Agenda

Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017

11:35 Communicating Your Value Proposition to Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?

• Moving beyond theory to successful cross functional partnerships – What are the lessons learned along the way to make it work?
• Examining language, shared KPIs, domain expertise, process optimization – how and where can we most effectively engage with our marketing partners to meet business drivers?
• Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
• What are the proven approaches to achieve a truly successful partnership with marketing stakeholders

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

10:35 Open Forum: Can We Ever Expect True Media Transparency? Should We?

Breaking down costs of services, overhead, and now rebates, into an agency contract have been widely demanded by marketers for years, which agencies often wanting to be more opaque about where the costs are going. If the thought that only 40% of the spend actually goes to the creative and media buy is true, what can marketers expect from their agencies? How can procurement demand greater fee transparency, especially in light of the June ANA/K2 report? Join this lively discussion to chat with your peers and industry experts on what level of transparency is to be expected and demanded in 2017 and going forward. No question is off limits.