ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Steven Dubroff
Global Procurement Director
MetLife
Check out the incredible speaker line-up to see who will be joining Steven.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
17:00 Interactive Roundtable Discussions
TABLE 1: Social and Mobile Strategies
Hosted by: Natalie Anillo, Strategic Sourcing Analyst, Marketing Category, TD Ameritrade
TABLE 2: Building an In-House Digital Agency
Hosted by: Mithun Sharma, Sr. Director, Strategic Sourcing, Gap Inc.
TABLE 3: Marketing Sourcing Metrics
Hosted by: Catherine Haiston, Director, Strategic Sourcing, Media, Creative and Production Agencies, Gap Inc.
TABLE 4: Encouraging Innovation with a Slow-To-Change Company
Hosted by: Steven B. Dubroff, Director, Global Procurement, MetLife
TABLE 5: Achieving ROI on Point-of-Sale Material
Hosted by: Ed LoDebole, Director - Global Demand Procurement, Diageo
TABLE 6: Sourcing Celebrity/Production Talent
Hosted by: Michael Fielding, Senior Strategic Sourcing Specialist (Marketing), Adobe Systems Incorporated
TABLE 7: Media Transparency – Prescriptions, Principles, and Processes for Advertisers
Hosted by: Bill Bruno, CEO North America, Ebiquity
Stephen Broderick, Global CEO, FirmDecisions
Hosted by: Jethro Ferguson, CEO North America, Prodigious
TABLE 9:
Hosted by: Aquent
TABLE 10:
Hosted by: Raven Petuchowski, Producer & On-Site Manager, TeamPeople at Allstate, Team People
Additional Roundtables TBD
Partnerships, Data and Talent Management
Tuesday, April 11th, 2017
09:15 Panel Discussion: How to Navigate the Universe of New Technologies and Decide Which Are Best Placed to Drive Greater End-to-End Marketing Value
As technology is making it easier to bring many services, such as social media monitoring, programmatic buying, data management, etc., in house, what technologies and tools are worth investing in?
• How can you, as a marketing procurement practitioner, get involved in the technology buying process to take some of the guesswork away?
• What interplay should marketing have with IT when sourcing marketing technologies, to ensure they’re in compliance with company IT standards, have the correct IP protections, don’t overlap with any current supplier agreements, etc? How does procurement serve as mediator?
• Ensuring that you, marketing or IT have the resource allocation to properly integrate new technologies
• Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?
• How can you, as a marketing procurement practitioner, get involved in the technology buying process to take some of the guesswork away?
• What interplay should marketing have with IT when sourcing marketing technologies, to ensure they’re in compliance with company IT standards, have the correct IP protections, don’t overlap with any current supplier agreements, etc? How does procurement serve as mediator?
• Ensuring that you, marketing or IT have the resource allocation to properly integrate new technologies
• Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?