ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Stacy Joslin
Head of Americas Indirect and Global Marketing Procurement
Citrix
Check out the incredible speaker line-up to see who will be joining Stacy.
Download The Latest AgendaPartnerships, Data and Talent Management
Tuesday, April 11th, 2017
09:15 Panel Discussion: How to Navigate the Universe of New Technologies and Decide Which Are Best Placed to Drive Greater End-to-End Marketing Value
As technology is making it easier to bring many services, such as social media monitoring, programmatic buying, data management, etc., in house, what technologies and tools are worth investing in?
• How can you, as a marketing procurement practitioner, get involved in the technology buying process to take some of the guesswork away?
• What interplay should marketing have with IT when sourcing marketing technologies, to ensure they’re in compliance with company IT standards, have the correct IP protections, don’t overlap with any current supplier agreements, etc? How does procurement serve as mediator?
• Ensuring that you, marketing or IT have the resource allocation to properly integrate new technologies
• Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?
• How can you, as a marketing procurement practitioner, get involved in the technology buying process to take some of the guesswork away?
• What interplay should marketing have with IT when sourcing marketing technologies, to ensure they’re in compliance with company IT standards, have the correct IP protections, don’t overlap with any current supplier agreements, etc? How does procurement serve as mediator?
• Ensuring that you, marketing or IT have the resource allocation to properly integrate new technologies
• Is it better to buy a complete suite of marketing tools, or choose best in class from separate providers? What are the benefits and disadvantages of both options?