Sebastien Slek

With advertisers calling for greater transparency and accountability in programmatic media, new approaches are needed to uncover fraud, reduce waste and reveal how budgets are being allocated to media, data and technology across the digital supply chain. In the quest to save billions of dollars industry wide, marketing and procurement organizations are pushing back, enforcing rights and taking more control.

• Learn how to get tangible, verifiable price and fee transparency in programmatic media?
• Understand how you can know exactly where your dollars are going along the digital supply chain?
• Enforcing your rights to detailed, impression level transactional data
• Taking more effective actions against ad fraud and view ability
• Incorporating DSP & log data rights into your SOW and contracts
• Incorporating anti-fraud language in your SOW and contracts
• Recouping lost revenues from fraud, ad blockers, and off white list buys

As the marketing function becomes more reliant on data and process automation, a new layer of tools and compliance issues are starting to come into the marketplace, getting marketers to think differently about how they execute and measure their marketing plans. Procurement and Legal should be getting involved to make sure the contracts, and level of service, fit the needs of the company to keep costs in check and data secure, and also ensure the investment can produce returns. But what exactly should procurement be looking for?
Discuss with your peers:
• How to contract a third party data management supplier
• Building the data architecture for servicing a marketing program
• Making marketing smarter by inputting better data
• Who should own and manage the data?
• What to do in case of a breach, and how to limit indemnification
• How much data you’re comfortable with suppliers storing
• Onboarding and leveraging data
• Converting data into actionable marketing intelligence