Richard Benyon

Chief Executive Officer, Co-Founder and Head of Propeller
Decideware

Check out the incredible speaker line-up to see who will be joining Richard.

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Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

11:40 Getting Strategic! Data-Driven Spend Management

Diane Gibbons (Director, Global Procurement at Pfizer) and Richard Benyon (CEO at Decideware) will discuss how to use spend budget data and business analytics to better manage the relationship between clients and their agencies. They will detail the steps that Pfizer took to standardize the operational and workflow elements of their Scope of Work program, and how this created a foundation of data that has allowed them to have more strategic conversations with their marketing and agency stakeholders, and make better investment decisions with their creative, digital and other marketing agency spend.