Peter Melanson

Global Sourcing Manager
Intel Corporation

Check out the incredible speaker line-up to see who will be joining Peter.

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

Innovation in market research providers: what new players in the space can best consolidate data and provide new platforms to access market research?
Where there is a monopoly in market research, what negotiation and partnership strategies can you use to get the best price?
Examining buyer consortiums, longer term contracts, or nurturing a smaller niche player to create competition: where have companies had success?
What new tools are bringing further consumer insight and brand innovation to your company?
Can market research be brought in-house?
Why research is our biggest growth area of marketing spend: how this investment will deliver ROI
Investing in data management talent to take control of research needs: the profiles and skill sets necessary to make it work
What to develop and what to buy – figuring out the optimal balance to deliver results
Key challenges in manipulating data and how to overcome them