Patrick Fogarty

Production was once the largest expense within a marketing budget. With the rise of digital, brands can now deliver savings and increase speed to market by being more agile. What does this mean for production? This panel will discuss:

• Understanding the risks of taking production away from creative- does decoupling still rule the roost?
• Combining creative production with print procurement
• Bringing it all back together—Can recoupling actually be the better total cost by not having to brief two agencies?
• Bringing creative in-house and outsourcing the production
• Pre- and post- production considerations