ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Nicole Cefalu Tuttle
Director, Global Procurement
ebay
Check out the incredible speaker line-up to see who will be joining Nicole Cefalu.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
11:35 How to Structure Agency Contracts to Achieve the Transparency You Need
• In an era of increased transparency needs on media spend, how can you ensure your agency contracts are properly structured to address the level of detail needed?
• How can you open up the dialogue with your agencies to have a clearer understanding of the agency financial model and reflect key objectives in your contract?
• Is there a consensus on what’s fair game? How to balance the conflicting needs of agencies and clients on best price and transparency
• How can you open up the dialogue with your agencies to have a clearer understanding of the agency financial model and reflect key objectives in your contract?
• Is there a consensus on what’s fair game? How to balance the conflicting needs of agencies and clients on best price and transparency