ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Nicholas Kline
Strategic Sourcing Manager
Toyota Motor Sales
Check out the incredible speaker line-up to see who will be joining Nicholas.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
14:15 How to Develop Agency Performance Reviews to Achieve a True 360° Perspective That Gives Your Business Transparency
• How to make the transition from a traditional questionnaire with 60 questions to an online system with 25 questions
• How this new format can be used to improve response times and agency receptiveness
• How to effectively benchmark on categories, agency networks and even internal departments and brands
• Now you have the data, now what? How best to utilize 360° scorecards to examine media performance, contract compliance and financial transparency to meet business objectives
• How often should agency reviews be conducted?
• Finding the optimum balance to measure performance without negatively impacting relationships and trust
• Who should be involved in the agency review process to ensure effective execution?
• What should marketing procurement’s level of involvement be as part of on an ongoing interaction with agencies - which meetings do you need to be at with marketing to add the most value?
• The role of media auditing – when to use it, how often, the latest tools to audit effectively, and how to react when discrepancies are found
• Improving KPI’s to measure agencies – what KPI’s are needed to increase transparency, drive innovation, and prosper in the digital space?
• How this new format can be used to improve response times and agency receptiveness
• How to effectively benchmark on categories, agency networks and even internal departments and brands
• Now you have the data, now what? How best to utilize 360° scorecards to examine media performance, contract compliance and financial transparency to meet business objectives
• How often should agency reviews be conducted?
• Finding the optimum balance to measure performance without negatively impacting relationships and trust
• Who should be involved in the agency review process to ensure effective execution?
• What should marketing procurement’s level of involvement be as part of on an ongoing interaction with agencies - which meetings do you need to be at with marketing to add the most value?
• The role of media auditing – when to use it, how often, the latest tools to audit effectively, and how to react when discrepancies are found
• Improving KPI’s to measure agencies – what KPI’s are needed to increase transparency, drive innovation, and prosper in the digital space?