Michael Tiffany

Chief Executive Officer
WhiteOps

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

10:15 Why You Need White Hat Hackers to Protect Your Marketing Budget

Cybercriminals are constantly finding new ways to conduct ad fraud. They are set to siphon over $7.2 Billion from the online advertising ecosystem in 2016. Michael Tiffany, CEO, White Ops, will describe why a white hat hacker team is necessary to fight black hat hacker cybercriminals. These criminals use extremely sophisticated techniques to reverse engineer many ad fraud detection solutions on a daily basis. Fraud detection solutions that are effective in the long term must be scientifically rigorous and adaptive to defend against constantly evolving attacks.

What is Sophisticated Invalid Traffic and how is it costing you money?
How do black hat hackers steal money from digital advertisers?
What steps can you take to stop fraudsters from pilfering money out of your ad spend?

16:50 Ask the Speakers: Interactive Roundtable Discussions

Have a lingering question you weren’t able to ask the speakers during the day? This is your opportunity to get them answered. All presenters from the day will be on hand to host a more in-depth discussion on their presentation topic. You’ll have the opportunity to select 2 topics, rotating after 30 minutes.

Have your questions ready for:
• Jennifer Murasky, Director - Indirect Sourcing, External Manufacturing, and Shared Services, Pharmavite LLC
• Henrik Johansson, CEO & Co-Founder, Boundless
• John Hardy, Director, Marketing Sourcing, The Walt Disney Company
• Martin Albrecht, Co-Founder, Managing Partner, Crossmedia
• Michael Tiffany, CEO, White Ops
• Petros Paranikas, Partner and Managing Director, The Boston Consulting Group
• Diane Gibbons, Director, Global Procurement, Pfizer
• Charles Cantu, CEO, Huddled Masses