Mary Ann Brennan


Senior Director Global Procurement
Mattel

Check out the incredible speaker line-up to see who will be joining Mary Ann.

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Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017


10:50 Maximizing Your Team’s Role in Driving Internal and External Innovation to Meet Business Objectives

  • How do you create an innovative environment in your marketing procurement team?
  • What incentives, KPIs and processes can best help make this a true ongoing part of your team’s agenda and mind-set?
  • Sharing best practices and recent wins in fostering innovation: what worked for you and how did you measure ROI?
  • Outlining the main marketing disruptors brands are facing and their commercial implications
  • How to strengthen internal stakeholder engagement and get the CEO’s buy-in from the beginning to make Marketing Procurement a key part of the supplier innovation journey