ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Mary Ann Brennan
Senior Director Global Procurement
Mattel
Check out the incredible speaker line-up to see who will be joining Mary Ann.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
10:50 Maximizing Your Team’s Role in Driving Internal and External Innovation to Meet Business Objectives
- How do you create an innovative environment in your marketing procurement team?
- What incentives, KPIs and processes can best help make this a true ongoing part of your team’s agenda and mind-set?
- Sharing best practices and recent wins in fostering innovation: what worked for you and how did you measure ROI?
- Outlining the main marketing disruptors brands are facing and their commercial implications
- How to strengthen internal stakeholder engagement and get the CEO’s buy-in from the beginning to make Marketing Procurement a key part of the supplier innovation journey