Martin Cass

With advertisers calling for greater transparency and accountability in programmatic media, new approaches are needed to uncover fraud, reduce waste and reveal how budgets are being allocated to media, data and technology across the digital supply chain. In the quest to save billions of dollars industry wide, marketing and procurement organizations are pushing back, enforcing rights and taking more control.

• Learn how to get tangible, verifiable price and fee transparency in programmatic media?
• Understand how you can know exactly where your dollars are going along the digital supply chain?
• Enforcing your rights to detailed, impression level transactional data
• Taking more effective actions against ad fraud and view ability
• Incorporating DSP & log data rights into your SOW and contracts
• Incorporating anti-fraud language in your SOW and contracts
• Recouping lost revenues from fraud, ad blockers, and off white list buys