Martin Albrecht

Co-founder & Managing Director
Crossmedia

Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

09:15 Agency Keynote: Procuring Trust – Overcoming the Mutual Arms Race of Intransparency

The transparency debate has exacerbated a full-blown trust crisis between advertisers and their agencies. Marketing procurement teams everywhere are struggling to curtail the damage from a conflicted business model. In Germany, all this happened 10 years ago. Learn from this pioneering agency’s strictly transparent agency business model.

What are the elements of a non-conflicted agency model?
How can you structure a truly transparent client-agency relationship?
What are the benefits - and risks - for advertisers insisting on a relationship built on neutral advice?

16:50 Ask the Speakers: Interactive Roundtable Discussions

Have a lingering question you weren’t able to ask the speakers during the day? This is your opportunity to get them answered. All presenters from the day will be on hand to host a more in-depth discussion on their presentation topic. You’ll have the opportunity to select 2 topics, rotating after 30 minutes.

Have your questions ready for:
• Jennifer Murasky, Director - Indirect Sourcing, External Manufacturing, and Shared Services, Pharmavite LLC
• Henrik Johansson, CEO & Co-Founder, Boundless
• John Hardy, Director, Marketing Sourcing, The Walt Disney Company
• Martin Albrecht, Co-Founder, Managing Partner, Crossmedia
• Michael Tiffany, CEO, White Ops
• Petros Paranikas, Partner and Managing Director, The Boston Consulting Group
• Diane Gibbons, Director, Global Procurement, Pfizer
• Charles Cantu, CEO, Huddled Masses