Maigari Jinkiri

Chief Revenue Officer
ebiquity

Check out the incredible speaker line-up to see who will be joining Maigari.

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Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017

16:00 Panel Discussion: The Trust Crisis- How We Got Here and Can It Be Fixed?

Trust between marketers and agencies has completely broken down, and in light of a recent ANA/K2 report, it’s not likely to be getting better any time soon. With procurement now firmly in the mix of the marketing/agency relationship, this panel will examine where and why the relationships started breaking down, the state of those relationships now in light of the ANA report, what, if anything, can be done to restore trust—and procurement’s role in making that happen. Or, does the entire model need to be blown to pieces and reconstructed from the ground up? Let’s discuss…