Lawrence Gann

Global Marketing Procurement Manager
Mattel

Check out the incredible speaker line-up to see who will be joining Lawrence.

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Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

15:40 Panel Discussion: Optimizing Your Production Budget for Maximum Savings and Best Value

Production was once the largest expense within a marketing budget. With the rise of digital, brands can now deliver savings and increase speed to market by being more agile. What does this mean for production? This panel will discuss:

Understanding the risks of taking production away from creative- does decoupling still rule the roost?
Combining creative production with print procurement
Bringing it all back together—Can recoupling actually be the better total cost by not having to brief two agencies?
Bringing creative in-house and outsourcing the production
Pre- and post- production considerations