ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Larry Smith
Strategic Sourcing Director
MARS Inc
Check out the incredible speaker line-up to see who will be joining Larry.
Download The Latest AgendaStrengthening Internal and External Collaborative Relationships
Sunday, February 5th, 2017
12:00 Panel Discussion: Empowering Marketing Procurement to Take Control of Media Spend: How Can You Gain the Key Business Skills Required to Become an Expert in this Domain?
- How can marketing procurement achieve a better sense of oversight and control over media spend?
- How to position your role to be ideally placed to help control media buying
- Outlining the key KPIs to assess agency performance and get value from agency partners
- The fundamental business skills marketing procurement need to develop to become media domain experts – now and in 5 years’ time
- Strengthening marketing procurement’s role in creating an environment where marketers can take risks in trying out new suppliers, start-ups, commercial principles, fee structures, and innovative technologies