Jethro Ferguson

CEO, North America
Prodigious

Check out the incredible speaker line-up to see who will be joining Jethro.

Download The Latest Agenda

Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017

10:00 Fireside Chat: Bringing a Global, Integrated Content Model to Life

17:00 Interactive Roundtable Discussions

TABLE 1: Social and Mobile Strategies

Hosted by: Natalie Anillo, Strategic Sourcing Analyst, Marketing Category, TD Ameritrade

TABLE 2: Building an In-House Digital Agency

Hosted by: Mithun Sharma, Sr. Director, Strategic Sourcing, Gap Inc.

TABLE 3: Marketing Sourcing Metrics

Hosted by: Catherine Haiston, Director, Strategic Sourcing, Media, Creative and Production Agencies, Gap Inc.

TABLE 4: Encouraging Innovation with a Slow-To-Change Company

Hosted by: Steven B. Dubroff, Director, Global Procurement, MetLife

TABLE 5: Achieving ROI on Point-of-Sale Material

Hosted by: Ed LoDebole, Director - Global Demand Procurement, Diageo

TABLE 6: Sourcing Celebrity/Production Talent

Hosted by: Michael Fielding, Senior Strategic Sourcing Specialist (Marketing), Adobe Systems Incorporated

TABLE 7: Media Transparency – Prescriptions, Principles, and Processes for Advertisers

Hosted by: Bill Bruno, CEO North America, Ebiquity

Stephen Broderick, Global CEO, FirmDecisions

TABLE 8: Bringing a Global, Integrated Content Model to Life
Hosted by: Jethro Ferguson, CEO North America, Prodigious

TABLE 9:
Hosted by: Aquent

TABLE 10:
Hosted by: Raven Petuchowski, Producer & On-Site Manager, TeamPeople at Allstate, Team People

Additional Roundtables TBD