Janice Norton

Global Category Manager and Lab Maintenance
AstraZeneca

Check out the incredible speaker line-up to see who will be joining Janice.

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

What do we mean by digital anymore? Is everything digital? Understanding the different categories of spend that can fall under this umbrella, from social media, search engine optimization, mobile, apps, video-on-demand services to websites
Is the growth in digital spend as expected? What percentage of spend are companies truly allocating to digital media?
Trying to measure what can be an opaque space – what tools and strategies can you use to measure ROI on digital spend?
Finding the best suppliers for digital content and production – do traditional partners have the capabilities to address this spend or is it all about a new world of niche providers? And how can you achieve collaboration between the different agencies and suppliers?
Addressing issues of on line fraud and wasted spend – how can you track and analyze where your spend is going and who is viewing your content?
Call to action on data privacy: What are the latest regulations on data privacy you need to be aware of?
The shift from channel first to content first – How to create the message first then determine the appropriate delivery channel