ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Gabby Albert
Senior Director, Corporate Procurement Services
Hilton Worldwide
Check out the incredible speaker line-up to see who will be joining Gabby.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
11:35 Communicating Your Value Proposition to Internal Stakeholders: What Proven Strategies Achieve True Cross Functional Collaboration?
• Moving beyond theory to successful cross functional partnerships – What are the lessons learned along the way to make it work?
• Examining language, shared KPIs, domain expertise, process optimization – how and where can we most effectively engage with our marketing partners to meet business drivers?
• Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
• What are the proven approaches to achieve a truly successful partnership with marketing stakeholders
• Examining language, shared KPIs, domain expertise, process optimization – how and where can we most effectively engage with our marketing partners to meet business drivers?
• Getting a seat at the table – how can you position your function to become an accepted part of the marketing board meetings?
• What are the proven approaches to achieve a truly successful partnership with marketing stakeholders