Dustin Lyle

Strategic Soucing Commodity Director, Marketing
Sony Pictures Entertainment

Check out the incredible speaker line-up to see who will be joining Dustin.

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Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017

13:30 The Rise in Content-Driven Marketing and Procurement’s Role in Managing the Transformation

The future of marketing is around content. Content that fuels the multitude of channels. Brands are now spending about 25% of their total budget on content, but few clients have a written content strategy, and there is proliferation of tools available in the marketplace, that are hard to evaluate. This is a recipe for chaos. This workshop will lay out a roadmap for how to organize around content, and to help determine what should be handled internally, what should be outsourced, how technology can improve workflow and distribution.