Doug Burcin

While marketing will always be relationship driven, there are forces at work behind the scenes that will completely transform how brands work with their agencies. In the ever-pressing need to have things better, faster, cheaper and measurable, what does the agency of the future look like, and how can procurement grab the upper hand in delivering top-line growth for their marketing stakeholders? What will happen to headcount? What skillsets will need to change to succeed where robots and algorithms are the norm, not the exception, for marketing? The future is closer than you think!