Diane Gibbons

Director, Global Procurement
Pfizer Incorporated

Diane Gibbons, who currently serves as Director, first joined Pfizer in 1998 as a Financial Systems Support Analyst. Since then she has held various roles within Marketing Operations & Procurement where she has been responsible for developing systems, processes, procedures and procurement strategies to support the Marketing Organization in maximizing the utilization and allocation of spend. Previous experience includes over 10 years in process and system re-engineering in various organizations including Medical Laboratory Automation, Parsons Brinkerhoff and Prodigy.

Diane holds bachelor degrees in Hotel and Tourism Management from RIT, an M.B.A. in Finance from Fordham University as well as post-graduate certificates in Project Management (NYU) and Information and Communication Systems (Fordham University).

Check out the incredible speaker line-up to see who will be joining Diane.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

11:40 Getting Strategic! Data-Driven Spend Management

Diane Gibbons (Director, Global Procurement at Pfizer) and Richard Benyon (CEO at Decideware) will discuss how to use spend budget data and business analytics to better manage the relationship between clients and their agencies. They will detail the steps that Pfizer took to standardize the operational and workflow elements of their Scope of Work program, and how this created a foundation of data that has allowed them to have more strategic conversations with their marketing and agency stakeholders, and make better investment decisions with their creative, digital and other marketing agency spend.

16:50 Ask the Speakers: Interactive Roundtable Discussions

Have a lingering question you weren’t able to ask the speakers during the day? This is your opportunity to get them answered. All presenters from the day will be on hand to host a more in-depth discussion on their presentation topic. You’ll have the opportunity to select 2 topics, rotating after 30 minutes.

Have your questions ready for:
• Jennifer Murasky, Director - Indirect Sourcing, External Manufacturing, and Shared Services, Pharmavite LLC
• Henrik Johansson, CEO & Co-Founder, Boundless
• John Hardy, Director, Marketing Sourcing, The Walt Disney Company
• Martin Albrecht, Co-Founder, Managing Partner, Crossmedia
• Michael Tiffany, CEO, White Ops
• Petros Paranikas, Partner and Managing Director, The Boston Consulting Group
• Diane Gibbons, Director, Global Procurement, Pfizer
• Charles Cantu, CEO, Huddled Masses