Daniel Jeffries

Founder
Jeffries Consulting

Dan is a senior commercial consultant with in-house strategic sourcing and procurement experience with some of the world’s most respected brands. Having worked on both sides of the table – as an in-house Procurement Director and also as an external consultant – Dan has a unique blend of skills that allow him to work with Marketing, Procurement and Agencies to deliver results for his clients. He brings a range of approaches, helping clients to custom design their marketing supply chain to reduce inefficiency and maximize the value of their marketing investment.

Dan’s experience spans many verticals includingTelecommunications, Financial Services, Pharmaceuticals, CPG, Retail,Entertainment and Travel. And, having lived and worked in several countries –including Australia, Germany, the UK and now the US – Dan is well positioned to support global brands in overcoming the cultural challenges that exist when delivering global marketing strategies.

Check out the incredible speaker line-up to see who will be joining Daniel.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

14:20 Panel Discussion: Taking Control of Transactional Data to Minimize Waste and Achieve Transparency in Programmatic Media

With advertisers calling for greater transparency and accountability in programmatic media, new approaches are needed to uncover fraud, reduce waste and reveal how budgets are being allocated to media, data and technology across the digital supply chain. In the quest to save billions of dollars industry wide, marketing and procurement organizations are pushing back, enforcing rights and taking more control.

Learn how to get tangible, verifiable price and fee transparency in programmatic media?
Understand how you can know exactly where your dollars are going along the digital supply chain?
Enforcing your rights to detailed, impression level transactional data
Taking more effective actions against ad fraud and view ability
Incorporating DSP & log data rights into your SOW and contracts
Incorporating anti-fraud language in your SOW and contracts
Recouping lost revenues from fraud, ad blockers, and off white list buys

15:40 Panel Discussion: Measuring Your Digital Spend: What Are the Best Approaches to Increase Transparency in an Opaque Landscape?

What do we mean by digital anymore? Is everything digital? Understanding the different categories of spend that can fall under this umbrella, from social media, search engine optimization, mobile, apps, video-on-demand services to websites
Is the growth in digital spend as expected? What percentage of spend are companies truly allocating to digital media?
Trying to measure what can be an opaque space – what tools and strategies can you use to measure ROI on digital spend?
Finding the best suppliers for digital content and production – do traditional partners have the capabilities to address this spend or is it all about a new world of niche providers? And how can you achieve collaboration between the different agencies and suppliers?
Addressing issues of on line fraud and wasted spend – how can you track and analyze where your spend is going and who is viewing your content?
Call to action on data privacy: What are the latest regulations on data privacy you need to be aware of?
The shift from channel first to content first – How to create the message first then determine the appropriate delivery channel