Corey O’Brien

Vice President
Aquent Studios

Corey O’Brien is Vice President of Aquent Studios, a marketing execution and consulting agency. Corey is responsible for leading all business development efforts and supporting new client engagements throughout 16 Studios across the U.S.. Corey has extensive experience helping F500 clients, many in attendance today, solve challenges across the spectrum of marketing, creative and digital projects. With a background in creative arts and business solutions Corey is an ideal partner for marketing organizations trying to solve challenges specific to process efficiency, cost reduction, and true scalability of in-house teams.

Prior to Aquent Studios, Corey served as EVP at Filter, a digital solutions agency, leading Sales & Delivery, and has been in the Marketing solutions industry for over 12 years. Corey holds a bachelors degree in Integral Arts from St. Mary’s College of California and an M.B.A. from Dominican University of California.

Check out the incredible speaker line-up to see who will be joining Corey.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

08:25 Opening Remarks

12:00 Panel Discussion: Empowering Marketing Procurement to Take Control of Media Spend: How Can You Gain the Key Business Skills Required to Become an Expert in this Domain?

How can marketing procurement achieve a better sense of oversight and control over media spend?
How to position your role to be ideally placed to help control media buying
Outlining the key KPIs to assess agency performance and get value from agency partners
The fundamental business skills marketing procurement need to develop to become media domain experts – now and in 5 years’ time
Strengthening marketing procurement’s role in creating an environment where marketers can take risks in trying out new suppliers, start-ups, commercial principles, fee structures, and innovative technologies