Corey O’Brien, Vice President at Aquent Studios
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Corey O’Brien


Vice President
Aquent Studios

Check out the incredible speaker line-up to see who will be joining Corey.

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Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017


12:00 Panel Discussion: Empowering Marketing Procurement to Take Control of Media Spend: How Can You Gain the Key Business Skills Required to Become an Expert in this Domain?

  • How can marketing procurement achieve a better sense of oversight and control over media spend?
  • How to position your role to be ideally placed to help control media buying
  • Outlining the key KPIs to assess agency performance and get value from agency partners
  • The fundamental business skills marketing procurement need to develop to become media domain experts – now and in 5 years’ time
  • Strengthening marketing procurement’s role in creating an environment where marketers can take risks in trying out new suppliers, start-ups, commercial principles, fee structures, and innovative technologies