Charles Cantu

Programmatic is gaining momentum and evolving from the basics of how it works to whether agencies and advertisers can maximize the advantages by taking the process in-house. Concerns around cost, expertise, and technology are still top of mind, but how can these obstacles be overcome?

• Defining the objectives of a successful programmatic campaign
• Key areas of focus when going in-house, and the first steps to take
• Creating a roadmap that is scalable in the future and effective in the short term
• How is success defined and measured?
• Defining the most relevant metrics: CPA, CPM, ROAS, Conversion, Retention

Have a lingering question you weren’t able to ask the speakers during the day? This is your opportunity to get them answered. All presenters from the day will be on hand to host a more in-depth discussion on their presentation topic. You’ll have the opportunity to select 2 topics, rotating after 30 minutes.

Have your questions ready for:
• Jennifer Murasky, Director - Indirect Sourcing, External Manufacturing, and Shared Services, Pharmavite LLC
• Henrik Johansson, CEO & Co-Founder, Boundless
• John Hardy, Director, Marketing Sourcing, The Walt Disney Company
• Martin Albrecht, Co-Founder, Managing Partner, Crossmedia
• Michael Tiffany, CEO, White Ops
• Petros Paranikas, Partner and Managing Director, The Boston Consulting Group
• Diane Gibbons, Director, Global Procurement, Pfizer
• Charles Cantu, CEO, Huddled Masses