ProcureCon for Digital & Marketing Services US 2016 (past event)
November 14 - 16, 2016
1.888.482.6012
Catherine Jones
Senior Strategic Sourcing Manager, Sales & Marketing
VMWare
Check out the incredible speaker line-up to see who will be joining Catherine.
Download The Latest AgendaStrengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape
Thursday, January 5th, 2017
10:50 Moving the Advertiser-Agency Relationship Forward: What Do Both Sides Need to Bring to the Table to Avoid Going Around in Circles?
• The anatomy of an agency- You can’t move the discussion forward unless you know how an agency makes money
• How can advertisers and agencies get on the same page? How does the conversation need to change to regain trust, increase transparency and achieve true partnerships? What do both sides need to bring to the table?
• Practical strategies for marketing procurement to engage with agencies and support marketing colleagues – where do we really add the most value in agency relationship management?
• Agency trading desks: how to make sure agencies are using your media spend efficiently – what questions do you need to ask?
• How can advertisers and agencies get on the same page? How does the conversation need to change to regain trust, increase transparency and achieve true partnerships? What do both sides need to bring to the table?
• Practical strategies for marketing procurement to engage with agencies and support marketing colleagues – where do we really add the most value in agency relationship management?
• Agency trading desks: how to make sure agencies are using your media spend efficiently – what questions do you need to ask?