Bernadette Monterrosa-Birdsong

Head of Americas Professional Services Procurement
PayPal, Inc.

Check out the incredible speaker line-up to see who will be joining Bernadette.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

15:40 Panel Discussion: Optimizing Your Production Budget for Maximum Savings and Best Value

Production was once the largest expense within a marketing budget. With the rise of digital, brands can now deliver savings and increase speed to market by being more agile. What does this mean for production? This panel will discuss:

Understanding the risks of taking production away from creative- does decoupling still rule the roost?
Combining creative production with print procurement
Bringing it all back together—Can recoupling actually be the better total cost by not having to brief two agencies?
Bringing creative in-house and outsourcing the production
Pre- and post- production considerations

Partnerships, Data and Talent Management

Tuesday, April 11th, 2017

11:20 Panel Discussion: The Best Talent to Deliver on Future Marketing Procurement Needs: What Will Be the New Skill Sets Required?

• When hiring which one of these criteria should take a priority over the other – soft skills, cultural match, and category expertise in areas such as digital, consumer products and market intelligence?
• Is it better to train internally or hire outside expertise? Where have you seen the most success?
• Where the marketing procurement leaders of tomorrow are coming from - is it better to recruit from agencies, or internally from marketing departments and procurement?
• Comparing external resources for discovering new talent - LinkedIn, recruitment companies, graduate networks, mentoring programs and other online or outsourcing networks - is there a clear winner?