Andrew Altersohn

Chief Executive Officer
AD/FIN

Andrew Altersohn is a seasoned marketer with over 25 years of experience in digital and data-driven marketing, strategy, partnerships and operations. In 2014, he became CEO of AD/FIN to steward the company towards its goal of becoming digital media's definitive source for independent programmatic business intelligence.

Prior to AD/FIN, Altersohn served as President of Havas Media & Havas Digital across North America. He also held executive roles with Publicis, OgilvyOne, and Digitas after beginning his career in consulting with Mercer Management Consulting. Andrew currently sits on the advisory board of several startups including Openhour, Pricing Engine, and Smartling. Andrew holds a BS in Economics from the Wharton School at the University of Pennsylvania and an MBA from the University of Michigan.

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Strengthening Internal and External Collaborative Relationships

Sunday, February 5th, 2017

14:20 Panel Discussion: Taking Control of Transactional Data to Minimize Waste and Achieve Transparency in Programmatic Media

With advertisers calling for greater transparency and accountability in programmatic media, new approaches are needed to uncover fraud, reduce waste and reveal how budgets are being allocated to media, data and technology across the digital supply chain. In the quest to save billions of dollars industry wide, marketing and procurement organizations are pushing back, enforcing rights and taking more control.

Learn how to get tangible, verifiable price and fee transparency in programmatic media?
Understand how you can know exactly where your dollars are going along the digital supply chain?
Enforcing your rights to detailed, impression level transactional data
Taking more effective actions against ad fraud and view ability
Incorporating DSP & log data rights into your SOW and contracts
Incorporating anti-fraud language in your SOW and contracts
Recouping lost revenues from fraud, ad blockers, and off white list buys