Amish Majmundar

Director, Global Strategic Sourcing - Marketing
Herbalife

Check out the incredible speaker line-up to see who will be joining Amish.

Download The Latest Agenda

Strengthening Marketing Procurement by Adapting to the Rapidly Changing Landscape

Thursday, January 5th, 2017

16:00 Panel Discussion: The Trust Crisis- How We Got Here and Can It Be Fixed?

Trust between marketers and agencies has completely broken down, and in light of a recent ANA/K2 report, it’s not likely to be getting better any time soon. With procurement now firmly in the mix of the marketing/agency relationship, this panel will examine where and why the relationships started breaking down, the state of those relationships now in light of the ANA report, what, if anything, can be done to restore trust—and procurement’s role in making that happen. Or, does the entire model need to be blown to pieces and reconstructed from the ground up? Let’s discuss…

Partnerships, Data and Talent Management

Tuesday, April 11th, 2017

11:20 Panel Discussion: The Best Talent to Deliver on Future Marketing Procurement Needs: What Will Be the New Skill Sets Required?

• When hiring which one of these criteria should take a priority over the other – soft skills, cultural match, and category expertise in areas such as digital, consumer products and market intelligence?
• Is it better to train internally or hire outside expertise? Where have you seen the most success?
• Where the marketing procurement leaders of tomorrow are coming from - is it better to recruit from agencies, or internally from marketing departments and procurement?
• Comparing external resources for discovering new talent - LinkedIn, recruitment companies, graduate networks, mentoring programs and other online or outsourcing networks - is there a clear winner?